Location Permissions Policy of SW 24 NEWS PRIVATE LIMITED
Date of Issue: March 21, 2025
Company Name: SW 24 NEWS PRIVATE LIMITED
GST Registration Number: 23ABPCS0256H1ZB
Corporate Identity Number (CIN): U63910MP2025PTC074262
Contact Email: contact@sw24news.com
Principal Place of Business:
Building No./Flat No.: Ward 27, New Kajipura
Road/Street: Ujma Electric ke pass
City/Town: Khargone
District: Khargone
State: Madhya Pradesh
PIN Code: 451001
Phone Number: 9713199391
Introduction
SW 24 NEWS PRIVATE LIMITED (hereafter referred to as “SW 24 NEWS” or “the Company”) is committed to ensuring transparency, privacy, and user control regarding location data. This Location Permissions Policy outlines how and why location data is collected, used, and managed on our digital platforms, including websites and mobile applications.
Why We Collect Location Data
SW 24 NEWS may request access to location data to enhance user experience by providing:
- Personalized Content & News: Delivering relevant regional news, weather updates, and location-based recommendations.
- Targeted Advertising: Serving location-based advertisements that match user interests.
- Location-Based Features: Enabling features such as geotagged reporting, live event coverage, or region-specific push notifications.
- User Experience Optimization: Understanding how users interact with location-based content to improve services.
Types of Location Data We Collect
Depending on user permissions and device settings, we may collect the following types of location data:
- Approximate Location: Derived from IP addresses, Wi-Fi signals, or general geographical identifiers.
- Precise Location: GPS-based data when explicitly permitted by the user.
- Background Location: Location data collected while the app is running in the background, only if necessary and permitted by the user.
User Control & Consent
Users have full control over location data permissions. We ensure:
- Explicit Consent: Users are prompted to grant or deny location access when required.
- Opt-Out Options: Users can disable or modify location settings at any time via device settings.
- Transparency: Clear notifications and explanations about when and why location data is accessed.
How We Use & Share Location Data
SW 24 NEWS does not sell location data to third parties. Location data may be used for:
- Internal Analytics: Improving content recommendations and app functionalities.
- Third-Party Services: Working with trusted partners for location-based advertising, with strict privacy compliance.
- Legal Compliance: Sharing data with authorities if required by law for security or fraud prevention.
Data Security & Retention
We implement industry-standard security measures to protect location data from unauthorized access. Location data is stored only as long as necessary and is periodically deleted or anonymized.
Compliance with Legal & Platform Policies
This policy complies with:
- Google Play & App Store Location Data Guidelines
- General Data Protection Regulation (GDPR) (for EU users)
- California Consumer Privacy Act (CCPA) (for California users)
- Indian IT Act & Privacy Regulations
Policy Updates
SW 24 NEWS reserves the right to update this Location Permissions Policy periodically. Users are encouraged to review it regularly.
Contact Us
For inquiries about location permissions or data privacy, contact us at:
Email: contact@sw24news.com
Phone Number: 9713199391
Principal Place of Business: Ward 27, New Kajipura, Ujma Electric ke pass, Khargone, Madhya Pradesh, 451001
This Location Permissions Policy ensures that SW 24 NEWS upholds user privacy while enhancing services through responsible use of location data.
