Advertising ID Policy of SW 24 NEWS PRIVATE LIMITED
Date of Issue: March 21, 2025
Company Name: SW 24 NEWS PRIVATE LIMITED
GST Registration Number: 23ABPCS0256H1ZB
Corporate Identity Number (CIN): U63910MP2025PTC074262
Contact Email: contact@sw24news.com
Principal Place of Business:
Building No./Flat No.: Ward 27, New Kajipura
Road/Street: Ujma Electric ke pass
City/Town: Khargone
District: Khargone
State: Madhya Pradesh
PIN Code: 451001
Phone Number: 9713199391
Introduction
SW 24 NEWS PRIVATE LIMITED (hereafter referred to as “SW 24 NEWS” or “the Company”) is committed to providing transparent, ethical, and responsible advertising practices, in compliance with applicable regulations and standards. As part of our dedication to user privacy, our Advertising ID Policy outlines how we collect, use, and manage advertising IDs in a way that is both transparent and responsible. This policy is relevant to all users and partners involved with the Company’s advertising services and digital content.
The policy aims to inform users about how advertising IDs are used and the choices available to them regarding their data. It applies to all digital products and platforms operated by SW 24 NEWS, including any apps, websites, and services.
What is an Advertising ID?
An Advertising ID is a unique identifier associated with a device, used by advertisers to track user behavior for targeted advertising purposes. It allows advertisers to serve ads tailored to the interests and preferences of individual users. Unlike traditional personal data, Advertising IDs are anonymous and do not directly identify the individual user. However, they allow advertisers to track activities such as app usage, browsing habits, and interactions with digital content.
In the case of SW 24 NEWS, the Advertising ID is used to enhance user experience by delivering relevant content and ads, thereby optimizing ad performance, improving user engagement, and providing valuable insights to advertisers.
Types of Advertising IDs Used
SW 24 NEWS utilizes Advertising IDs provided by various operating systems and platforms, including but not limited to:
- Google Advertising ID (for Android devices)
- Apple Identifier for Advertising (IDFA) (for iOS devices)
These advertising identifiers allow the Company to analyze how users interact with the digital content and ads served through our platforms, allowing us to refine the advertisements to meet user preferences and interests.
How We Use Advertising IDs
The Advertising ID collected from users serves several key purposes:
- Personalized Advertising:
Advertising IDs allow SW 24 NEWS to serve personalized ads based on user interests and behaviors. This may include ads related to topics such as news, entertainment, lifestyle, and more. Our goal is to ensure that the advertisements users see are relevant, engaging, and useful. - Ad Performance Measurement:
We use Advertising IDs to track the performance of ads, including how many users interacted with a particular ad, whether they clicked on it, or if they took action after viewing the ad. This data is vital for advertisers to evaluate the effectiveness of their campaigns and optimize them accordingly. - Analytics and Insights:
Advertising IDs are also used to gather anonymous analytics on user interactions with our digital content, such as website visits or app usage. These insights help SW 24 NEWS understand user behavior, allowing us to enhance the overall user experience. - Fraud Prevention and Security:
The use of Advertising IDs helps us identify and prevent fraudulent activities or misuse of our platforms, ensuring that our advertising practices remain secure and fair.
User Choices and Control
At SW 24 NEWS, we recognize that users value their privacy and control over personal data. Therefore, we offer users the ability to manage or opt out of personalized advertising and tracking activities. Users can:
- Opt-Out of Personalized Ads:
Most mobile operating systems provide users with an option to limit or opt-out of personalized advertising by resetting their Advertising ID or opting out of ad tracking. Both Android and iOS devices allow users to modify settings to prevent the use of their Advertising ID for personalized ads.- For Android Users:
Navigate to Settings > Google > Ads > Opt out of Ads Personalization.
- For iOS Users:
Navigate to Settings > Privacy > Advertising > Limit Ad Tracking.
- For Android Users:
Users can also reset their Advertising ID, which helps to disassociate previous ad tracking data.
- Control Over Data Collection:
If users do not wish to participate in the collection of advertising-related data, they can either limit data collection directly through device settings or choose to disable ad tracking entirely. However, disabling personalized ads does not remove ads from the apps or websites; it simply means that the ads will no longer be targeted based on user preferences. - Managing Ad Preferences:
Through various third-party platforms, users can access and manage their ad preferences. These preferences determine what type of ads users are shown, based on their interactions with various websites and apps.
Data Security and Privacy
SW 24 NEWS takes the security of user data very seriously. Advertising IDs are designed to be non-personally identifiable, and we ensure that any data collected via advertising is anonymized and aggregated. We do not collect any sensitive personal data such as names, addresses, or financial information via Advertising IDs.
To further enhance security, SW 24 NEWS complies with industry-standard security measures to protect all data, including Advertising IDs, from unauthorized access, alteration, or disclosure.
Third-Party Advertisers
In addition to our internal use of Advertising IDs, we may also work with third-party advertisers and ad networks to display ads on our platforms. These third parties may collect and use Advertising IDs for similar purposes, including personalized ad delivery and performance measurement. SW 24 NEWS ensures that third-party advertisers comply with all applicable privacy laws and regulations, and we work only with trusted and compliant partners.
We recommend that users review the privacy policies of any third-party advertisers or networks to understand how they handle Advertising IDs and related data.
Compliance with Legal and Regulatory Requirements
SW 24 NEWS follows all applicable laws and regulations concerning the use of Advertising IDs. This includes compliance with:
- General Data Protection Regulation (GDPR), where applicable to users in the European Union.
- California Consumer Privacy Act (CCPA), where applicable to users in California, USA.
- Indian Privacy Laws, including the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.
Our Advertising ID practices are continually reviewed to ensure that they remain in compliance with local and international privacy laws.
Changes to the Advertising ID Policy
SW 24 NEWS reserves the right to update this Advertising ID Policy periodically. Any changes will be reflected in this document, with the “Date of Issue” updated accordingly. Users are encouraged to review this policy regularly to stay informed about how we handle Advertising IDs and related data.
Contact Us
For any questions, concerns, or requests regarding our Advertising ID Policy, or if you would like to exercise your rights regarding your personal data, please contact us at:
Email: contact@sw24news.com
Phone Number: 9713199391
Principal Place of Business: Ward 27, New Kajipura, Ujma Electric ke pass, Khargone, Madhya Pradesh, 451001
This Advertising ID Policy ensures that SW 24 NEWS adheres to privacy principles, providing users with the transparency and control they need over their data while maintaining a user-friendly experience with personalized advertisements. We encourage all users to familiarize themselves with this policy and exercise their rights regarding the collection and use of their Advertising IDs.
